Mobile ticketing is the process whereby customers can order, pay for, obtain and validate tickets from any location and at any time using mobile phones or other mobile handsets. Mobile tickets reduce the production and distribution costs connected with traditional paper-based ticketing channels and increase customer convenience by providing new and simple ways to purchase tickets. Mobile ticketing is a prime example of horizontal telecommunication convergence.
Applications for Mobile Tickets
- Airline check-in
- Cinema ticketing
- Concert/Event ticketing
- Consumer voucher distribution
- Mass transit
- Trade shows
Advantage of mobile tickets
- Improved consumer convenience
- Increased revenue by increasing accessibility of tickets
- Reduced infrastructure costs (scanners retail at 30 times the cost of 1d scanners)Reduced ticket printing/mailing cost
Mobile Ticket Delivery
Delivery of tickets to mobile phones can be done in a variety of ways:
Text messaging (SMS) – visual inspection or
Dedicated Mobile application – which can store and render barcodes delivered via SMS, GPRS, Bluetooth, IRDA or RFID. Barcodes rendered on the device by a dedicated application have the advantage of being full screen without clutter, meaning faster and more successful scanning. A dedicated mobile application can also help the user to organise and sort their tickets better than when an SMS or MMS inbox is full of similar tickets, which is especially useful for transport tickets.
EQUOS offers mobile ticketing and interaction as a complete solution or as single modules according to customer requirements:−
- Barcode/ ticket generation
- Barcode/ ticket storage &database
- Handset-specific rendering for different types of mobile devices
- 2-way SMS dialogue tohandle several, simultaneous conversations between business customer and end-user
- Mobile ticket delivery to the end-user
- SMS alerts