QR codes are one of the hottest topics in mobile. They are becoming more popular with marketers, and in turn, consumers are catching on.
With the glut of smartphones crowding the mobile phone market, there is no question that mobile marketing has taken new and exciting forms. Smartphones have quickly become powerful tools for brands and marketers to interact and engage with consumers. For marketers, this means QR codes can provide a way to have an ongoing conversation with consumers.
QR codes are physical bar codes that, when scanned with a mobile application, can connect users to digital content. QR codes can provide marketers with in-depth, accurate analytics, around exposure, product interaction and location-linked data. The variety of uses for QR codes are endless- they provide a seamless link between online and offline marketing. Making integrated marketing campaigns and ultimately the mobile experience more interactive. Marketers can incorporate QR codes to complement traditional marketing efforts.
QR codes provide a direct link between a consumer’s mobile phone straight and your marketing message (e.g. your contact info, a sales message, a coupon offer, etc.) Typically advertising takes an indirect route, requiring shoppers to remember a web address, or a phone number, or to go home later and search on Google or Facebook. By the time this happens, the message is often lost and forgotten. Your potential customer has moved on to other things. Imagine instead, right at the moment of impact, your advertising message could jump right into a consumer’s mobile phone. That’s the power of QR codes! They can be scanned in real time, and then link to actionable items, such as calling the business, emailing for info, or joining your Facebook fan club.
As the buying public goes mobile, they will be harder to reach with traditional marketing. QR codes makes sense for busy, distracted buyers looking to grab info on the go.