Mobile Coupon Growth Will Be Exponential Mobile is the Fastest Growing Trillion-Dollar Industry – Of All Time. Users of mobile coupons will exceed 300 million people globally by 2014, triggered by the apps revolution. And The Demand For Mobile Coupon Delivery is Not Going Away. Consumers Are Highly Receptive to Mobile Advertising.
More than half (51 percent) of consumers used their mobile phones for in-store activities, such as obtaining product information, comparison shopping and finding relevant coupons, something completely unheard of until 2009. 80% of retailers are aware of the mobile advantage when it comes to payments and loyalty-based benefits, but many are only just starting to experiment. Recent Innovations in Coupons Are Leveraging the Digital Trends New Coupons With Geo-targeting, Games, and Social-Networking Integration.
It’s Just a Matter of Time Before the Mobile Device Becomes the All-in-One Linking Payment, Connectivity, and Information Access !
The business case for mobile marketing has become extremely convincing, with some very impressive reports of huge ROIs from various leading brands. Many recognise that the mobile phone as a marketing medium has become a very effective way to reach a consumer base which is increasingly on the move and engaged with the mobile handset. Many brands are moving rapidly ahead in the game with their mobile strategies in line with this growth and are now investigating the various mobile marketing offerings available to take advantage the opportunity for their own specific needs.
A particularly popular mobile marketing strand is mobile couponing, or ‘mCouponing’. This has the potential to deliver ROI significantly in excess of traditional paper-based coupons. Mobile coupons will generate £4bn in global redemption values by 2014 according to Juniper and a recent Exposure2 report shows that Mobile coupon redemption rates often exceed 50%, (paper coupons typically have a redemption rate of only 0.2-2%.)
Mobile coupons allow organisations to distribute digital coupons to customers’ mobile phones. They offer significant advantages over paper-based alternatives as they are proven to deliver higher redemption rates, offer better security and encourage impulse purchases. As a customer acquisition tool they supporttraditional marketing activity with redemption data and allow viral campaigns in which users can forward coupons to friends, which in turn create new CRM data opportunities. They also allow you to create brand loyalty through coupon reward points systems and develop brand entanglement through loyalty promotions or rewards.
The redemption stage of the couponing life-cycle also holds strong value. Mobile customer relationship management (mCRM) databases can be enriched with lifestyle and purchase data allowing organisations to build a more detailed profile of their customers for targeting with future marketing and promotional campaigns.
Seizing the Mobile Opportunity Through mCouponing and Beyond
Coupons are an Effective and Proven Tool to Drive Sales and mCoupons are considered Standard Alongside Other Forms of Promotion
Benefits of Mobile Coupons
- Instigate a strong call-to-action by offering real value – coupons are “free money” to consumers
- Have the ability to target and micro-target specific consumer segments based on demographics, transaction history, location, and/or social networks
- Provide performance-based, measurable results
- Consumers opt in (relay coupon) thus avoiding blanket across-the-board discounting
- Can be low-cost to implement
- Can be paperless and “green”